Guarana Energy drink – Play & Win

Guarana Energy Drink - Play & Win

Package design for Serbian leading energy drink brand Guarana

Guarana Energy Drink package design and illustration. Guarana was launching 0.5l package for the first time and goal was to design a package that would stand out on market shelves and differ from other drinks. Can became one big Owl, and i imagined group of cans as owl flock. I wanted to push their mascot as a main motif, but made in more illustrative way. My design was the first Guarana packaging to feature mascot on full can, which was adopted in the later packaging designs. Together with 0.5l package Guarana released 0.33l can during Play&Win campaign.

Guarana Energy drink offfical

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